


Exhibitors range from four/two-wheel automobile manufacturers to auto parts/material suppliers, system component suppliers, testing/measurement equipment makers, and information/software houses. Others include associations and organizations related to the automotive industry. In the 2011 Automotive Engineering Exposition, the number of exhibitors was 377 with 833 booths, of which first-time exhibitors accounted for 50.
| Companies | Booths | |
|---|---|---|
| Automobile Manufacturers | 12 | 62 |
| Parts / Components | 101 | 252 |
| Materials | 64 | 126 |
| Testing | 95 | 235 |
| CAE Solutions | 22 | 34 |
| Car-Electronics | 16 | 31 |
| R&D & Publishing & Others | 67 | 93 |
Although the number of visitors was down as a result of the earthquake, our booth still attracted a large number of people. As the Exposition this year was the first public showing of the Chevrolet Volt in Japan, there were more journalists than usual. Every year, there seems to be an exhibit that draws the attention of the public and we would recommend other companies to take part.
Despite fewer visitors from outside Japan due to the Earthquake, more people this year seemed to have a strong awareness of current issues. Many engineers in our target fields came to our booth and the event was even more successful for us than usual. From next year, we will evaluate the Exposition emphasizing the results of our exhibits rather than just the number of visitors.
Most of the visitors to our booth were engineers from vehicle and vehicle parts manufacturers. We see the Exposition as a valuable opportunity, even from a global standpoint, and we intend to continue exhibiting. Our goal is to develop highly functional polyamide materials as alternatives to metals in automotive parts, and we will seriously consider taking part beyond next year.
The Automotive Engineering Exposition is the largest event in Japan that attracts engineers with connections to the automotive industry. From the standpoint of a parts manufacturer, this is an excellent opportunity to promote our products to potential customers. We hope that the Exposition will attract even more visitors as its scale continues to expand.
Unlike other auto shows in Japan, the unique features of the Exposition result from visitors coming from across the industry. Visitors number well over 50,000 during the three-day exhibit. Many are engineers and researchers working in the fields of testing, research, and design at the forefront of R&D.


